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Cinematic ads for DTC brands

Good Ads
Build Great Brands.

We turn your existing ad results into new ideas and cinematic product ads, giving you a clear creative direction without a huge commercial budget.

Get Started
Selected frames Watch the ads
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What people say about working with me

  • Client review 1
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  • Client review 2
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  • Client review 3
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  • Client review 4
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Enough ads. Enough data. Still no clear next move.

You're already running ads and tracking the results. The hard part is knowing what to do differently in your next ad. Without a clear answer, these things keep happening:

  • 01New creatives get made on gut feelingGuesswork
  • 02Teams keep producing variations without a clear hypothesisNo hypothesis
  • 03Winning ads lose momentum before replacements are readyLost momentum
  • 04Budget goes to ads that leave you guessingLost spend
  • 05Every new batch feels like starting from zeroReset

You don't have a lack of ideas.

You need to know which ones are worth testing.

Services

The Jinello Cinematic Ad System

Some things about your product are easier to show than explain. Its texture, the care that goes into making it or what it’s like to use.

We bring those qualities to life through cinematic ads that help people see what makes your product worth choosing. Creative strategy and full production, from the first idea to finished ads.

Built around what your brand should communicate next.

Jinello system5 phases · 1 batch
V1
01DiscoveryProduct, ads and results
02ScriptingScript and storyboard
03AI ProductionScenes and product visuals
04AudioMusic, voice and sound
05EditingFinished cinematic ad
A1

Process

Five steps. One batch. Zero guesswork.

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Step 01

Discovery

We review your product, current ads and results to understand what matters to your customers and what's worth testing next.

  • Product
  • Current ads
  • Ad results
  • Customer insights
  • Competitors
  • What to test next
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Step 02

Scripting / Storyboarding

Each concept becomes a script and storyboard, with a clear hook, story and product message.

  • Concept
  • Hook
  • Story
  • Product message
  • Script
  • Storyboard
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Step 03

AI Production

We create the scenes and product visuals to bring your ad to life.

  • Scenes
  • Product visuals
  • Environments
  • Lighting
  • Camera movement
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Step 04

Audio Generation

Music, voiceovers and sound effects give your ad its sound and atmosphere.

  • Music
  • Voiceover
  • Sound effects
  • Sound design
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Step 05

Editing

Everything comes together in a finished cinematic ad, ready for your campaigns.

  • Pacing
  • Text overlays
  • Color grading
  • CTA
  • Meta, TikTok and YouTube formats

What you get

Everything in one batch.

Not a few random good-looking videos. A clear creative direction, new cinematic concepts and full production built around what your brand should communicate next.

01Discovery
0

Full performance & creative analysis

Meta and/or TikTok, ad by ad.

02Scripting
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Cinematic ad concepts

Angle, message, scene structure and test hypothesis.

03Scripting
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Hooks

3 per creative direction.

04AI Production
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Fully produced cinematic ads

Visuals, edit, sound design, text and CTA.

05Editing
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Complete video ads

3 cinematic ads, each delivered with 3 different hooks.

06Strategy
0Min

Strategy session

We walk through the analysis, concepts and test plan together.

Discovery→Scripting→AI Production→Audio→Editing
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Work

Selected work

Every piece started with a question: what does this ad need to make someone feel, and why would they pick this product?

videos/case-01.mp4Final ad · 9:16
Featured work

PURE FUEL

An energy drink should feel energetic before you even taste it. We used oversized product shots, fast movement and graphic animation to bring that feeling to life, keeping the can at the centre of the action.

videos/case-02.mp4Final ad · 9:16

Protein bar

videos/case-03.mp4Final ad · 9:16

DAXO VR

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Marrakesh Blends

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Projector

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Sushi

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SomnaFrame

Robert, founder of Jinello
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About

Your creative partner. From start to finish.

Want more customers? Start with an ad that gives them a reason to choose you.

Hey, I'm Robert, founder of Jinello and a CapCut Creative Partner.

What I enjoy most is turning a product into a story. Figuring out the opening, finding the right shots and bringing everything together through sound and editing.

I care about how an ad looks, but also what someone takes away from it. The product should have a real role in the story and give people a reason to care.

After entering the CapCut CREAITE competition alongside more than 2,500 creators, I was invited to join the CapCut Creative Partner Program. That recognition meant a lot to me.

I founded Jinello to bring that love of cinematic storytelling into product advertising, combining creative strategy with production from the first concept to the final edit.

My goal?

To make your product the one people remember and choose to buy.

Have a product or an idea in mind? Book a call and we'll talk through what we could make for your brand.

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Pricing

The Jinello Cinematic Ad System

One batch. From your current ads to 9 finished cinematic video ads.

$750Per batch
One-time payment
  • Delivered within 21 days after kickoff
  • 3 concept revision rounds included
  • 2 video revision rounds included
  • Formats for Meta, TikTok and YouTube
  • Ad Satisfaction Guarantee included
Get Started

What's included

  • 1Full performance & creative analysisYour current ads and results, ad by ad.
  • 3Cinematic ad conceptsEach with a script and storyboard.
  • 9Complete video ads3 cinematic ads, each with 3 different hooks.
  • 60Minute strategy sessionWe walk through everything together.
Your investment, protected

Love the direction. Or get your money back.

Your 3 creative concepts include 3 revision rounds before video production begins. If you're still not satisfied after completing all 3 rounds, we'll refund your full $750.

Each revision round includes one consolidated set of feedback across all 3 concepts. Request your refund within 5 business days of receiving the final revised concepts. Refunds are issued within 7 calendar days.

Once you've approved all 3 concepts in writing, the money-back guarantee ends and video production begins.

If a refund is issued, all usage rights are revoked. You must delete the delivered concepts, scripts and storyboards, and they cannot be used.

Delivery within 21 days

The 21-calendar-day timeline starts at kickoff, once all required materials and performance data have been received. Please provide feedback and approvals within 2 business days of each delivery. Late responses extend the delivery timeline by the length of the delay.

Questions

Fair questions, straight answers.

Something not covered here? Ask it on the call.

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We already have an agency. Why would we need you?

Your agency can keep managing your campaigns. We focus on turning your existing ad data into new cinematic concepts and finished ads they can test. No need to replace your current team.

How do we know the ads will fit our brand?

You review and approve the concepts, scripts and storyboards before video production starts. That lets us agree on the message and visual direction before production starts.

We've paid for good-looking ads before. What makes this different?

The work starts with your current ads and performance data. Each concept has a specific angle, product message and reason to test it. You receive 3 concepts with 3 hooks each, plus a roadmap explaining what to test and why.

What if we don't like the finished videos?

You get 2 revision rounds to refine the finished videos within the approved creative direction. Each round includes one consolidated set of feedback across all 9 videos. The money-back guarantee applies to the concepts before production begins, not the finished videos. Once you've approved all 3 concepts, we'll produce your videos based on that agreed direction.

How much time will this take from me?

We handle the analysis, concepts, production and editing. Your part is to provide the initial materials, approve the direction and send one consolidated set of feedback per revision round. You won't need to manage the day-to-day production.

What if the ads don't improve our results?

We're responsible for creating videos that fit your audience and communicate your product's value, using your existing performance data to guide the creative. Campaign results also depend on your offer, targeting, landing page and media buying.

Our money-back guarantee applies specifically to the 3 creative concepts before video production begins. If you're still not satisfied after all 3 concept revision rounds, you can request a full $750 refund. It does not cover the finished videos, campaign performance, ad spend, sales or ROAS.

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Let's talk

Ready to stop guessing what to create next?

Let's look at what your ads are already telling us and turn that into your next cinematic creative direction.

Get Started
Get Started